WWE have picked an opportune time to reveal that now the WWE Network is live in the UK and other markets, they have surpassed 1 million subscribers, which was their original target. Obviously they released the data now to counter Sunday’s #CancelWWENetwork hashtag. Nonetheless this is very positive news and the stock price has risen 14.79% since the announcement.
STAMFORD, Conn., January 27, 2015 – WWE® (NYSE: WWE) today announced that WWE Network has surpassed 1 million subscribers just 11 months after launch, making it the fastest-growing digital subscription service. These results represent a 37 percent increase (24 percent domestically) in subscribers since last reported at the end of third quarter 2014, driven primarily by a successful free November promotion, the launch of the service in the UK and significant additions for the Royal Rumble pay-per-view event.
“We’re thrilled that we’ve surpassed the 1 million subscriber milestone less than a year after launching WWE Network and in advance of WrestleMania, our biggest event of the year on March 29,” said WWE Chairman & CEO Vince McMahon. “We remain focused on delivering an outstanding value proposition for ours fans by adding new content and new features in the coming year.”
Viewer data continues to indicate that, on average, close to 90 percent of subscribers access WWE Network at least once per week, 99 percent access WWE Network at least once per month and 86 percent of subscribers are satisfied with WWE Network.