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Roman Reigns Media Blitz, Triple H and Steph’s Daughter Wants To Wrestle, WWE Partners With TapOut

Reigns Thrives Outside of WWE

If the media hype for Wrestlemania has proven anything, it’s that Roman Reigns can thrive outside of the WWE promo bubble. Part of what WWE looks for in a “face of the company” is somebody that can handle the media. He might not have done too well on podcasts asking insider questions, but he’s more than succeeded on the mainstream level. He was cool and charismatic on both ESPN and Conan:

Steph Says Daughter Wants To Be Diva

In an interview with the LA Times Stephanie McMahon revealed that her and Triple H’s oldest daughter wants to be a WWE Diva:

My oldest daughter would love to be a WWE Diva. She actually wrote a book that said, “I want to be a WWE Diva.” We are telling her what we would tell any girl or boy, that school comes first. Get your education and then if you want to pursue becoming a WWE Diva or Superstar, absolutely. But a huge part of it too is your health and your fitness. You have to be sure you are active, eat right and exercise every single day.

TapOut Clothing Re-Launches With WWE

ABG AND WWE® LAUNCH TAPOUT™ JOINT VENTURE

NEW YORK AND STAMFORD, CONN., March 25, 2015 – WWE (NYSE: WWE) and Authentic Brands Group, LLC (ABG) today announced a joint venture for Tapout™, a newly repositioned fitness lifestyle brand. Tapout™ is now the official fitness and training partner of WWE, and will be integrated across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital, and social media.

“Tapout was ABG’s first acquisition and it continues to be a global brand with strong sales and blue chip partners all over the world. We have a very strong commitment to the brand’s ongoing success,” said Jamie Salter, Chairman and Chief Executive Officer of ABG. “WWE is a media and entertainment force and we are excited to partner with them on Tapout’s future growth.”

“WWE is always looking for new opportunities to partner with best-in-class organizations, develop new products for our fans and drive shareholder value,” said WWE Chairman & CEO Vince McMahon. “This joint venture aligns with our strategic approach, and we look forward to building the Tapout brand.”

As part of this strategic partnership, WWE will create new content featuring its Superstars and Divas in Tapout™ apparel and market the brand across all platforms. Tapout™ branding will also be featured at the WWE Performance Center in Orlando, Florida, and all performers, trainers, and staff will be outfitted in Tapout™ workout apparel.

“WWE’s expansive reach provides a global platform to broaden Tapout’s presence and consumer base,” said Nick Woodhouse, President and Chief Marketing Officer of ABG. “This is a powerhouse pairing given the synergy between Tapout’s brand promise to be the premiere hard-body fitness brand, and WWE’s commitment to training and fitness.”

“Combining ABG’s strengths in retail brand development, licensing and distribution with WWE’s marketing expertise, global reach and passionate fan base, makes for a powerful partnership,” said Michelle D. Wilson, WWE Chief Revenue & Marketing Officer. “The Tapout brand will enable us to expand into new product categories and further grow our current $1 billion consumer product retail business.”

The next generation of Tapout preserves the original brand essence and drives a hard-body, fitness-centric message positioned around motivation, discipline and determination. An all new line of men’s and women’s performance apparel and accessories will launch at retail in Spring 2016. New Tapout™ branding and packaging will roll out in key categories throughout 2015 starting with beverages, supplements and fitness centers.


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